Creative Digressions » linkbuilding http://creativedigressions.com Online Marketing, Social Media, and the Web 2.0 Sat, 14 Nov 2009 19:50:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 90% of (White Hat) SEO is Common Sense http://creativedigressions.com/2009/10/90-of-white-hat-seo-is-common-sense/ http://creativedigressions.com/2009/10/90-of-white-hat-seo-is-common-sense/#comments Wed, 07 Oct 2009 01:40:17 +0000 Harry http://creativedigressions.com/?p=11 There. I said it. If you have a basic knowledge of search engine optimization and how search engines like Google work, 90% of SEO – or at least white hat SEO – is common sense. Here’s the least you need to know:

  • Link authority is a big part of SEO…so maximize the quantity and quality of your incoming links.
  • Search engines rely on spiders to crawl your site…so organize your site well and ensure it is easily navigable.
  • Search engines attach value to fresh content…so update your site regularly.
  • Search engines exist to find the content that best suits the search query…so create content that matches what your customers are searching for.

Many make SEO seem like a complicated process that’s equal parts art, science, and magic. But as I said above, if you understand these very basic tenets, good SEO will follow logically. Memorize these points, or keep them as a reference. The next time you have an SEO question, refer back to them. More often than not, they will contain your answer.

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