Image courtesy of mattfoster.

I’m a writer at heart, and I’m a strong proponent of the written word as marketing tool. Even though the Web is filled with Flash animation, online video, and amazing site designs, text content remains a very powerful way to market yourself online.

Text is also easy to create. It doesn’t require a design degree or a wealth of technical knowledge. However, all too often people are afraid of writing. These people convince themselves that they are not good writers, and in fact, they worry so much about their writing, it ends up not being very good. So today I’m here to tell you to stop worrying, and start writing naturally.

Nothing should be more familiar to you than your native language. You’ve been hearing and reading it all your life. Don’t get hung up the finer points of grammar, just convey your message in the clearest, most powerful way you know how. No one is going through your blog posts with a red pen. No one expects you to be a brilliant author. They simply want to hear what you have to say, and how you can make their lives better. Don’t keep them waiting.